About Us

Improve performance increase results.

Verance Consulting is a sales consulting and training company.

Our mission is simple: We teach salespeople and business owners how to improve their performance and increase sales results.

Our success is measured by the success of each and every salesperson and business owner we coach, train and support.

Shelly Pereira

Shelly Pereira


Shelly Pereira, president of Verance Consulting, brings more than 30 years of experience to her business. Passionate about teaching sales representatives and business owners how to improve their performance and make a bigger impact to reach their full potential.

During her award-winning sales career, Shelly Pereira sold more than $35 million in the printing and graphic communications industry. She has held a variety of leadership positions in sales and marketing. She attributes her success to understanding client needs, creative problem solving, building relationships and always doing what is in the client’s best interest.

Shelly is familiar with meeting sales quotas, pursuing large prospects with long sales cycles, nurturing them while continuing to sell each day and provide outstanding service to her customers. She also knows what it feels like to lose your biggest account, by no fault of your own, and find the courage and strength to get back on track and replace the sales volume to an even higher level. Shelly developed a sales success system which includes business development, selling skills and relationship marketing.

Shelly Pereira is a Certified Coach, Licensed and Certified B.A.N.K. Personality Trainer and Hatchbuck Certified Partner. Verance Consulting is a Certified Virginia Micro/Women-Owned Small Business.

What’s in a name? Verance Consulting name started with the root “Ver,” meaning true or genuine, because our business is built on integrity. The rest of the word comes from “perseverance,” a quality that is shared by every successful salesperson and business owner, which makes them work harder to continually improve their skills, reach for the next level, and ultimately grow their sales. To the clients we support, Verance Consulting stands for trust, honesty and the never-ending pursuit of sales growth.

Contact Verance Consulting today to improve your performance and increase your results.